Class Campaigns 
These Tide Creative Campaigns were created for the 2023-2024 NSAC Competition. As manager of the creative team, it was my role to coordinate the execution of multiple campaigns and analyze which performed the best with audiences.
“Grow Your Grove” is a hypothetical non-profit campaign created for Tower Grove Park. This campaign focused on the creation of a social group for 21-30 year-olds and supplemental social media and merchandise campaigns.
Bar K to Australia is a complete analysis about the plausibility of expanding Bar K (a bar for people and dogs) from the U.S. to Australia. This analysis includes an entry mode strategy once it becomes logical to expand.
